Why Your Business Isn’t Showing Up on Google (And How to Fix It)

By Mark | February 24, 2025 | 0

If your business isn’t appearing on Google search results, you’re not alone. Many business owners struggle to understand why their website isn’t ranking well—or worse, why it’s completely missing from search results. The good news? There are clear reasons this happens, and better yet, proven strategies to fix it.

At Hogan Media Group, we specialize in helping businesses improve their online visibility. With every client, we break down the most common reasons your business isn’t showing up on Google and how to solve them.

1. Your Website Isn’t Properly Optimized for SEO

Search Engine Optimization (SEO) is the backbone of ranking on Google. If your website lacks proper on-page SEO, Google may struggle to index and rank your pages.

How to fix it:

  • Optimize your website content by incorporating relevant keywords, including location-based terms if you’re targeting local customers.
  • Improve meta titles and descriptions—these should be compelling and include target keywords.
  • Use header tags (H1, H2, H3, etc.) to structure your content properly for search engines.

2. Your Google Business Profile Isn’t Set Up or Optimized

If you own a local business and aren’t appearing in Google’s Local Pack (the map listings), chances are your Google Business Profile (GBP) isn’t set up correctly—or at all.

How to fix it:

  • Claim and verify your GBP listing if you haven’t already.
  • Ensure your business name, address, and phone number (NAP) are consistent across all online directories.
  • Add high-quality photos, business hours, and a detailed description with relevant keywords.
  • Encourage customer reviews—Google prioritizes businesses with strong review signals.

3. Your Website Lacks High-Quality, Regularly Updated Content

Google prioritizes websites that offer fresh, valuable content to users. If your website hasn’t been updated in months (or years), it may not be considered relevant.

How to fix it:

  • Start a blog—posting SEO-optimized articles (like this one) consistently helps improve rankings.
  • Focus on local topics if your business serves a specific area.
  • Use internal linking to connect blog posts and service pages, helping Google understand your site structure.

4. Your Website Is Too Slow or Not Mobile-Friendly

Google considers user experience (UX) a ranking factor, meaning if your website loads slowly or isn’t mobile-friendly, your rankings could suffer.

How to fix it:

  • Test your site speed using Google PageSpeed Insights.
  • Compress large images and enable browser caching to improve load times.
  • Ensure your site is mobile-responsive, meaning it adjusts to different screen sizes smoothly.

5. Your Website Isn’t Indexed by Google

If Google doesn’t know your site exists, it won’t appear in search results. This can happen if your site is new, lacks a sitemap, or has a “noindex” tag blocking search engines.

How to fix it:

  • Check if your site is indexed by searching “site:yourwebsite.com” in Google. If nothing shows up, your site isn’t indexed.
  • Submit your sitemap to Google Search Console to help Google crawl your pages.
  • Remove any accidental “noindex” tags from your site’s code or robots.txt file.

Get Found on Google with Hogan Media Group

If you’re struggling with search visibility, we can help. At Hogan Media Group, we specialize in:

  • SEO-optimized website development
  • Local search marketing and Google Business Profile management
  • High-quality content creation and blogging
  • Technical SEO and performance optimization

Don’t let your business stay invisible. Contact us today to improve your search rankings and start getting found by more potential customers.

Posted in Digital Marketing

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